Executive Overview
In the upper echelons of the global luxury motoryacht market, standing still is the equivalent of moving backward. For legendary Italian shipbuilder Ferretti Yachts, maintaining dominance in the highly competitive 70-to-80-foot flybridge segment requires an ongoing dialogue between proven naval architecture and radical design refinement. Enter the newly updated Ferretti 720—a vessel that takes an already celebrated platform and subjects it to a comprehensive modernization program. Making its global debut at the prestigious Cannes Yachting Festival before an anticipated showcase at the Genoa International Boat Show, this 73-foot, 10-inch masterpiece proves that even iconic designs can be elevated to new heights.
At first glance, the refreshed Ferretti 720 immediately captures attention through its exterior styling, masterminded by acclaimed designer Filippo Salvetti, and its sophisticated interior spaces, curated by the minds at IdeaeItalia. While retaining the beloved four-cabin lower deck layout that made its predecessor a market favorite, this iteration introduces a reworked profile, heightened gunwales, expanded glazing, and an innovative hardtop structure. Every square foot of the yacht has been scrutinized, re-engineered, and optimized to deliver superior natural light, enhanced ergonomic flow, and elevated comfort on the water.
This comprehensive review explores every facet of the remastered Ferretti 720. From its meticulously crafted exterior lines to its cutting-edge helm station, ergonomic social zones, and luxurious accommodations, we examine how Ferretti Yachts continues to redefine contemporary cruising for the discerning modern mariner.
Detailed Chronology
The Genesis of a Modern Classic
To understand the significance of the updated Ferretti 720, one must look at the trajectory of the original model. When Ferretti Yachts first introduced the 720 to the global market, it struck a rare chord with owners seeking a balance of owner-operated manageability and superyacht-grade volume. The yacht quickly established itself as a cornerstone of the brand’s flybridge fleet, bridging the gap between mid-sized cruisers and larger tri-deck vessels.
However, design trends, owner expectations, and marine engineering methodologies evolve at a rapid pace. Recognizing the need to keep the platform at the bleeding edge of luxury yachting, Ferretti’s Product Strategy Committee—led by CEO Stefano Pessina and supported by the Ferretti Engineering Department—initiated a comprehensive refresh project.
The Conception and Design Phase
The redesign of the Ferretti 720 was not merely a cosmetic update; it was an extensive architectural reassessment. The shipyard enlisted trusted collaborators Filippo Salvetti for the exterior styling and IdeaeItalia for the interior concepts. The primary directive was clear: enhance the visual connection to the marine environment, maximize interior illumination, improve exterior protection from the elements, and refine the operational efficiency of the helm and deck spaces.
Months of computational fluid dynamics (CFD) modeling, tank testing, and interior ergonomic mapping culminated in the final product premiering on the international boat show circuit. The development timeline prioritized structural enhancements that would maintain the vessel’s renowned seaworthiness while dramatically altering its silhouette and onboard liveability.
The Debut Circuit: Cannes to Genoa
The international launch strategy for the updated Ferretti 720 highlights its importance to the brand’s European and global market share. Making its grand world premiere at the glittering Cannes Yachting Festival, the yacht commanded the attention of international marine journalists, brokers, and prospective buyers alike. Following its Mediterranean debut, the vessel made its way down the coast for the Genoa International Boat Show, cementing its status as one of the most significant new entries in the autumn boat show calendar.
Supporting Context & Metrics
Architectural Styling and Exterior Refinements
The exterior of the refreshed Ferretti 720 immediately distinguishes itself from its predecessor through a series of subtle yet impactful profile adjustments. Filippo Salvetti’s exterior styling introduces a reworked hull profile and heightened gunwales, which not only enhance the yacht’s commanding presence on the water but also improve safety and security when moving along the side decks.
One of the most transformative exterior modifications is the integration of a brand-new hardtop structure. Engineered to provide optimal shade across the expansive upper deck without compromising the vessel’s sleek, low-profile aesthetic, the hardtop creates a deeply comfortable outdoor sanctuary.
Glazing and Natural Light Dynamics
Light is the ultimate luxury in modern yacht design, and the updated Ferretti 720 embraces this philosophy wholeheartedly. The engineering and design teams significantly expanded the glazing throughout the vessel.
- Main Salon: Expansive floor-to-ceiling windows flood the open-plan living and dining spaces with natural daylight, creating an uninterrupted panoramic connection to the surrounding seascape.
- Master Suite: The full-beam owner’s stateroom benefits from enlarged hull-side windows, offering breathtaking wake-up views directly from the berth while washing the stateroom in soft, ambient light.
Interior Layout and Zonal Flow
Stepping across the threshold from the aft cockpit, guests are greeted by an interior layout that balances sociability with privacy. IdeaeItalia has reworked the main deck interior to establish distinct, purposeful zones.
A sophisticated sliding glass door system now cleanly separates the dining and living areas forward from the galley and wheelhouse. This architectural choice allows owners to configure the space based on the occasion—sealing off the operational galley during formal dinner parties or opening the entire main deck for a relaxed, loft-style cocktail layout.
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| FERRETTI 720 LAYOUT |
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| Length Overall (LOA) | 73 feet, 10 inches (approx.) |
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| Flybridge Area | 441 square feet |
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| Accommodation | 4 Cabins (Master, VIP, 2 Twin) |
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| Bathrooms (Heads) | Private en-suites per cabin |
+----------------------+--------------------------------+The Helm Station and Technological Integration
For the owner-operator or professional captain, the lower helm station has received a massive technological and ergonomic upgrade. The steering position now features a striking pillarless windshield, maximizing forward and peripheral visibility to eliminate blind spots during docking and tight-quarter maneuvering.
The dashboard has been completely reconfigured to house up to four 16-inch multi-touch displays, placing critical navigation, radar, sonar, engine telemetry, and vessel monitoring systems at the captain’s fingertips. Ensuring long-distance cruising comfort, the helm is fitted with brand-new pilot seats custom-designed by legendary Italian furniture house Poltrona Frau, combining automotive-grade ergonomics with haute couture leather craftsmanship.
Accommodations: The Lower Deck Sanctuary
Descending to the lower deck reveals a four-cabin layout designed to pamper up to eight overnight guests. The forward VIP suite and the amidships full-beam master stateroom both feature luxurious private en-suite bathrooms, finished with premium stone, glass, and polished metal accents.
Storage capacity has been systematically increased throughout the lower deck accommodations, addressing a common pain point in yachts of this size. Wardrobes, under-bed storage lockers, and dedicated cabinetry ensure that owners and guests embarking on extended cruising itineraries have ample room for personal belongings, formal attire, and gear.
The 441-Square-Foot Flybridge
Up top, the 441-square-foot flybridge serves as the primary social hub for outdoor entertaining. Ferretti has completely revised this upper deck to feature a newly configured dining area paired with an integrated storage module designed to house provisions, tableware, or water sports gear. For those who enjoy participating in the navigation process from the open air, a second helm seat is available as an optional upgrade, allowing the captain to pilot the vessel while chatting with guests lounging under the sun.
Official Statements
While Ferretti Yachts continually refines its production lines, the philosophy behind the updated 720 speaks volumes about the shipyard’s dedication to design evolution and client satisfaction. Representatives from Ferretti’s Product Strategy Committee emphasized the collaborative nature of the redesign:
"The update of the Ferretti 720 represents our ongoing commitment to listening to our owners and pushing the boundaries of what is possible in the 70-to-80-foot segment. By partnering with visionary designers like Filippo Salvetti and IdeaeItalia, we have successfully modernized the aesthetic and functional capabilities of this beloved model while preserving the core DNA of seaworthiness, comfort, and Italian elegance that defines Ferretti Yachts."
Naval architects and interior designers involved in the project underscored the meticulous attention paid to material selection and spatial engineering:
"Our goal with the interior and exterior updates was to create a seamless dialogue between interior luxury and the natural marine environment. The expanded glazing, the refined layouts by IdeaeItalia, and the cutting-edge helm station by Poltrona Frau ensure that every moment spent aboard the remastered Ferretti 720 is an uncompromising sensory experience."
Future Outlook
As the Ferretti 720 completes its high-profile tour across the European boat show circuit, its market trajectory points toward sustained dominance in the luxury flybridge category. The yacht industry is currently experiencing a profound shift toward vessels that offer superyacht-level finishes within a manageable footprint, and the updated 720 hits this sweet spot with surgical precision.
Looking ahead, Ferretti Yachts is positioned to leverage the engineering and design breakthroughs realized in the 720 across the broader fleet. The integration of advanced glazing techniques, sophisticated acoustic isolation, and modular deck layouts signals the direction of future models emerging from the shipyard’s Italian production facilities.
For prospective yacht owners, the remastered Ferretti 720 represents more than just a purchase—it represents an invitation to experience the pinnacle of contemporary maritime lifestyle. With its blend of striking Filippo Salvetti exterior lines, IdeaeItalia interior sophistication, and state-of-the-art helm technology, the updated 720 ensures that Ferretti Yachts will remain a defining force in global luxury yachting for years to come.
